✦ Built for independent personal trainers

Run your whole PT business
in one place

AI coaching, nutrition tracking, group sessions, wearable sync, community, payments, and everything else — Lodestar gives independent trainers a full platform, not a patchwork of apps.

Start free — no card needed See how it works
Free plan, forever Set up in under 10 minutes No transaction fees Native iOS & Android app

Everything in one platform

AI coaching· Nutrition & meal plans· Wearables· Habits & streaks· Group sessions· Community· Group challenges· Payments & invoicing· CRM & leads· Courses & products· Mobile app
30+
features, day one
3
native platforms
0%
transaction fees
£0
to get started

Up and running in 10 minutes

No onboarding call required. Import your clients, set your schedule, and your first client can book the same day.

1

Create your practice

Register, set your name and branding, and configure your availability. Lodestar builds your public booking page and trainer profile automatically.

2

Add your clients

Import from CSV or invite by email. Clients download the app, connect their wearables, and start logging workouts — you can see everything in real time.

3

Deliver world-class coaching

The AI coach watches every data point and surfaces what needs your attention. Spend your time coaching, not admin. Lodestar handles the rest.

Built for the way PTs actually work

Every feature designed for solo and small-team trainers — from the first client to a full diary. No enterprise bloat, no missing pieces.

AI-powered
🤖

AI coaching

Daily personalised nudges, check-in summaries, and a 24/7 AI chat coach — all trained on each client's real data, delivered in your voice.

AI-powered
🍎

Nutrition & meal plans

Food diary, macro targets, AI-generated meal plans, and food-photo analysis. Full visibility into what clients are eating and how it maps to their goals.

AI-powered
📋

Check-in forms

Custom weekly check-ins. Clients fill them in from the app; Lodestar writes a coach-facing AI summary so you review 10 clients in 2 minutes.

👥

Client management

Full profiles with progress tracking, measurements, photo history, goals, session notes, and engagement scoring in one clear timeline.

📅

Session scheduling

Book 1:1 and group sessions, send automated email/SMS reminders, and sync your calendar to Google Calendar.

🏋️

Programme builder

Multi-week programmes with exercises, sets, reps, and tempo. Assign to clients in one click; they log reps in real time from the mobile app.

🔥

Habit tracking & streaks

Assign daily and weekly habits — hydration, sleep, steps, stretching. Streak counters keep clients accountable every single day.

🏆

Group challenges

Step challenges, workout leaderboards, or custom point-based competitions across your entire client base. Real-time leaderboards drive engagement.

🎖️

Achievements & badges

Automatic milestone badges for first workout, 7-day streaks, PBs, and goals hit. Award custom badges for anything that matters to your practice.

💬

Community feed

A private social feed just for your client base. Post wins, share tips, react, and comment. You moderate; it stays safe and on-brand.

💳

Payments & invoicing

Card payments via Stripe or recurring direct debits via GoCardless. Auto-invoicing and dunning for overdue payments — all hands-free.

📱

Native mobile app

Full iOS and Android apps for trainers and clients. Workout logging works offline and syncs on reconnect. Push notifications for every event.

🎓

Online courses & products

Sell video courses and digital downloads from your own branded page. Full LMS with progress tracking, no commission taken by Lodestar.

📣

CRM & lead pipeline

Track prospects from first contact to paying client. Add notes, set follow-ups, and trigger drip email sequences automatically.

📊

Reports & analytics

Revenue, session attendance, client retention, and package analytics. Weekly AI alerts flag which clients need your attention today.

New
📤

Referral programme

Every client gets a personal referral link. Track conversions, reward advocates, and grow your practice organically without paid ads.

New
👥

Group sessions

Schedule classes and bootcamps with a capacity cap. Clients book from the app; you manage the roster and see bookings in real time.

🌐

Trainer website & marketplace

Your own professional profile page, online booking, and shop — plus a free listing on the Find a Trainer public directory.

Your clients get a coach that never sleeps

Lodestar's AI reads every data point — check-ins, workouts, sleep, steps, nutrition — and delivers personalised support in your voice, 24/7.

Daily personalised nudges

Based on real data — weight trend, last workout, sleep quality, streak. Not generic motivational quotes.

AI meal plan & food photo analysis

Generate 7-day meal plans in seconds. Clients snap a photo; the AI logs the macros instantly.

Plateau & dropout alerts

Spots when a client has gone quiet, hit a plateau, or is at dropout risk — and surfaces it to you before they churn.

Your voice, your brand

Set the tone (supportive, tough love, clinical, playful) and a persona name. Clients experience it as your assistant, not a generic bot.

Coach Alex (AI)

Powered by Lodestar AI · Your practice's voice

Morning Sarah 👋 Your sleep was great last night — 7h 42m. Ready to build on that bench press session? Your programme has push day today.
AI Coach · 7:32am
Feeling good! Can I swap the flat bench for incline today? Shoulder's been a bit tight.
Sarah · 7:45am
Absolutely — incline dumbbell press is a great swap and takes pressure off the front delt. Log it in the app and I'll note it for Coach to review. 💪
AI Coach · 7:45am
Perfect. Also what should I eat before?
Sarah · 7:46am
AI Coach is typing…
📋

Check-in AI summaries

After every client check-in, Lodestar writes a coach-facing summary flagging what needs your attention. Scan 10 clients in 2 minutes.

🍽️

AI meal plan generation

Personalised 3, 5, or 7-day plans calibrated to each client's calorie and macro targets, dietary preferences, and foods to exclude.

📷

Food photo analysis

Clients photograph a meal; the AI identifies every food item and estimates calories and macros instantly — no manual logging.

AI programme generation

Describe a client's goal, history, and equipment. Lodestar drafts a full multi-week programme you review, edit, and assign in minutes.

Every client, perfectly organised

Everything about every client in one place — from the first enquiry to their latest PB.

Complete client profiles

Goals, notes, package history, payment status, session records, and a full progress timeline — all on one screen.

Progress tracking & photos

Body measurements, progress photos, goal milestones, and weight trends graphed over time. Show clients how far they've come.

Session notes

Capture coaching notes after every session. Share selected notes with the client; private notes stay trainer-only and fully searchable.

Direct messaging

Built-in trainer-to-client messaging. Keep all communication inside the platform — no WhatsApp leakage.

Engagement scoring

Lodestar scores each client's weekly engagement. See who's drifting before they churn and reach out at exactly the right moment.

S
On track
J
Active
M
At risk ⚠️
K
Active
⚡ AI alert — Maya hasn't logged in 6 days. Follow up today.

This week's revenue

Mon
Tue
Wed
Thu
Fri
Sat

£1,840 ↑ 14%

From programme to personal best

Build programmes, run sessions, track every set — from solo 1:1 to a full class schedule.

🏋️

Programme builder

Drag-and-drop multi-week programmes. Set exercise, sets, reps, tempo, and rest. Clients log in real time; you see every set immediately.

📚

Exercise library

A comprehensive built-in database. Add custom exercises with video demonstrations, coaching cues, and categorisation.

💪

Workout logging

Clients log every set and rep from their phone. Lodestar auto-detects personal bests and celebrates them with the client and coach instantly.

🗓️

1:1 session scheduling

Set availability, let clients book, and get automated reminders. Google Calendar sync keeps everything in one place.

New
👥

Group sessions

Schedule classes, bootcamps, and workshops with a capacity limit. Clients book from the app; you manage the roster and bookings.

New
📝

Session notes

Capture coaching notes after every session. Share notes with the client or keep them private. Fully searchable by date and client.

🎬

Video library

Upload exercise demos and coaching content. Stream directly in the client app at any quality. No third-party hosting needed.

AI

AI programme generation

Describe goal, history, and equipment. Lodestar builds a complete programme you review, customise, and assign in minutes.

Food, habits, and health — all in one view

The only PT platform where nutrition, habit compliance, and wearable data come together in a single client view.

Food diary & macro tracking

Set daily calorie and macro targets per client. They log meals by name or photo. You see their diary and progress against goals.

AI meal plan generation

Generate personalised 3, 5, or 7-day meal plans in seconds, calibrated to each client's targets, preferences, and exclusions.

Food photo analysis

Snap a photo; the AI identifies every food item and estimates macros. Clients log accurately without manual searching.

Habit tracking & streaks

Assign daily habits — 2L water, 8 hours sleep, 10k steps. Clients build streaks; you see compliance at a glance.

Wearable sync

Apple Health, Fitbit, and Google Fit synced automatically — steps, sleep, resting heart rate, HRV, active calories.

Today's nutrition — Sarah

🔥 1,820 kcal 💪 142g protein 🍞 198g carbs 🥑 64g fat
🌅
350 kcal
☀️
620 kcal
📷 Photo logged — Chicken salad: 420 kcal, 42g protein (AI estimate)
🔥 Habit streak: 9 days hydration · 5 days sleep goal · 3 days steps
8,241 steps

Real data, not self-reported guesses

Clients connect their devices once. Lodestar syncs steps, sleep, heart rate, calories, and HRV automatically — and your AI coach uses it to personalise every message.

🍎 Apple Health

iPhone health data pushed automatically from the mobile app. No OAuth, no manual setup required.

⌚ Fitbit

Steps, sleep stages, resting heart rate, and active calories synced every 6 hours via the Fitbit API.

📊 Google Fit

Activity and calorie data from Android and Wear OS devices, synced automatically in the background.

🔒 Client privacy controls

Clients choose exactly which metrics to share with you. They can hide weight, sleep, or HRV at any time — no friction, no pushback.

The retention weapon no one else has

Accountability is the biggest driver of client results — and retention. Lodestar gives you a private community, challenges, badges, and referrals right out of the box.

New
💬

Private community feed

A branded social feed just for your clients. Post workouts, celebrate wins, share tips, react. You moderate. No trolls, no distractions.

🏆

Group challenges

Step challenges, streak competitions, or custom point-based contests. Real-time leaderboards update automatically and drive daily app opens.

🎖️

Achievements & badges

Automatic milestone badges: first workout, 7-day streak, 10kg lost, first group session. Award custom badges for anything else that matters.

New
📤

Referral programme

Every client gets a personal referral link. Track conversions, reward your best advocates, and grow your practice without paid ads.

🔔

Push notifications

Reach clients on iOS and Android with targeted push notifications — reminders, nudges, challenge updates, and session alerts that actually get read.

📧

Email automations

Triggered sequences for onboarding, lead nurturing, programme completion, and re-engagement. Set them up once; Lodestar runs them forever.

This month's revenue

£4,280

↑ 12% vs last month · 22 active clients

💳
Paid
🏦
Direct debit
📄
Overdue · 3 days
🧲 3 new leads this week · Jamie ready to convert
📊
92% retention

Run a professional practice

Everything to manage the business side — without a separate accounting tool, CRM, or email platform.

Payments & packages

Card payments via Stripe or recurring direct debits via GoCardless. Bundle sessions into packages and sell online or in-person.

Automatic invoicing

Invoices generated and sent on your schedule. Clients pay in one click; dunning handles overdue reminders automatically.

CRM & lead pipeline

Track prospects from enquiry to conversion. Add notes, set follow-ups, and trigger drip sequences the moment a lead is created.

Reports & analytics

Revenue by month, session attendance, package utilisation, client retention. Know your numbers without a spreadsheet.

Webhooks & API

Send events to Zapier, Make, or your own system. Connect Lodestar to the rest of your tech stack with a few clicks.

Real coaches, real results

AI coaching
★★★★★

The AI check-in summaries alone save me about 90 minutes a week. I can see at a glance which clients need a follow-up call and which are smashing it. I'd never go back to reading full check-ins manually.

R
Rachel T.
Online PT · 28 clients
Nutrition
★★★★★

My clients' adherence to nutrition plans has gone through the roof since I added photo logging. They used to guesstimate everything; now they snap a photo and it's done in seconds. The meal plan generator is genuinely impressive.

M
Marcus B.
Body transformation coach · 41 clients
Community
★★★★★

I run group bootcamps alongside my 1:1 clients and Lodestar handles both seamlessly. The group challenges are my secret weapon — they genuinely do more work for each other's motivation than I do. And the referral programme brought in 4 new clients last month with zero effort.

A
Amy K.
Bootcamp & 1:1 PT · 65+ clients

A full native app. For both sides.

Lodestar ships native iOS and Android apps for both trainers and clients. Built with Expo React Native — not a web wrapper.

Client app

Workouts, programmes, AI coach chat, food diary, habits, session booking, messaging, community — all offline-capable.

Trainer app

Manage clients, view check-ins, see AI alerts, send messages, and manage today's sessions — all from your pocket.

Offline workout logging

Clients log workouts without signal. Syncs the moment they reconnect. No lost sets, no frustration in the gym.

Push notifications

Session reminders, AI nudges, check-in prompts, challenge updates — delivered reliably to iOS and Android.

📱 Workout in progress

Bench Press4 × 8 @ 80kg
Back Squat3 × 10 @ 100kg
Romanian Deadlift✓ Done

🏆 New PB! 100kg Back Squat — first time. Your best ever.

📡 Offline mode — 3 sets synced on reconnect.

🔔 Tomorrow: Push day · 10:00am with Coach Alex

Your own professional web presence

A customisable public profile, booking page, course shop, and a listing on the Find a Trainer marketplace — all included.

🌐

Trainer profile page

A professional public page with your bio, specialisms, testimonials, and pricing. Customise colours and branding to match your practice.

📅

Online booking

Clients book sessions from your public page without needing a Lodestar account. Set availability, buffer times, and auto-confirmation rules.

🛒

Public course & product shop

Sell courses and digital products from your profile. Anyone can buy — no app required. Stripe-powered checkout, zero commission.

New
🔍

Find a Trainer marketplace

Get discovered by new clients searching by location and specialism. Every Lodestar trainer gets a free listing on our public directory.

Earn beyond the session hour

A built-in LMS, content hub, and digital product shop so you can educate and earn from your expertise at scale.

📄

Content hub

Curate a personalised feed of articles, videos, and resources per client. Pull from your own library or Lodestar's content. Auto-assign by client tag.

🎓

Online courses

Build and sell video courses with a full LMS — lessons, progress tracking, completion certificates, and drip release schedules.

🛍️

Digital product shop

Sell meal plans, e-books, templates, and downloadable programmes. Stripe checkout, no Lodestar commission, instant delivery.

🎬

Video library

Upload and stream exercise demos and coaching content directly in the app. Attach videos to exercises and programmes.

Enterprise security. Solo-trainer price.

Client data is sensitive. Lodestar is built with the same rigour as platforms serving tens of thousands of users.

🔐

Two-factor authentication

TOTP 2FA for trainer accounts with backup codes. Your practice stays locked down even if your password leaks.

🔑

Magic-link login

Clients log in with a secure email magic link. No password to forget, no brute-force risk.

📋

Full audit logs

Every meaningful action logged with timestamp and IP. Review who did what and when across your entire account.

🛡️

Hard data isolation

Every trainer's data is architecturally isolated. Clients only see their own data. Cross-trainer leakage is impossible by design.

Lodestar vs the alternatives

Most PT platforms cover the basics. Lodestar covers everything — at a fraction of the cost.

Feature ✦ Lodestar PT Distinction TrueCoach MyPTHub
AI coaching & daily nudgesPartial
AI meal plan generation
Food photo macro analysis
AI check-in summaries
Nutrition & food diaryPartial
Habit tracking & streaksPartial
Wearable sync
Private community feed
Group challenges & leaderboards
Achievements & badges
Group sessions & bookingsPartial
Referral programme
Find a Trainer marketplace
GoCardless direct debitPartial
Native iOS & Android app
Online courses & LMSPartial
Starting price£0 free / £29 Pro£39/mo$19/mo£25/mo

Based on publicly available information. Feature availability may change.

Simple, transparent pricing

Start free. Upgrade when your practice grows. No transaction fees, ever.

Monthly
Annual Save 20%
Free
£ 0
forever · no credit card
  • Up to 3 active clients
  • 1:1 session scheduling
  • Programme builder
  • Client mobile app
  • Basic progress tracking
  • Basic reporting
Get started free
Team
Talk to us
custom pricing
  • Everything in Pro
  • Multiple trainer seats
  • Shared client roster
  • Team analytics dashboard
  • Custom branding & domain
  • Dedicated onboarding
  • SLA & priority support
Contact us

Common questions

Does Lodestar take a cut of my payments?

No. Lodestar never takes a percentage of your revenue. You pay your Stripe or GoCardless processing fees directly (typically 1.4–2.9% + 30p per card transaction). Lodestar's monthly subscription is the only charge from us.

Do my clients need to download an app?

The native mobile app gives the best experience for logging workouts, tracking habits, and using the AI coach. But everything is also available via the web client portal, so clients can access it from any browser if they prefer not to download an app.

How does the AI coach work?

The AI is powered by Claude (Anthropic). It reads each client's real data — check-ins, workouts, nutrition, habits, and wearable metrics — and generates personalised messages in the coaching tone you set. You control the persona, tone, and what the AI is allowed to say. Nothing goes out without your parameters.

Can I migrate from my current platform?

Yes. Lodestar supports CSV import for client lists, and our onboarding team can help you migrate session history and programmes from most major PT platforms. Contact us at hello@getlodestar.co and we'll walk you through it.

What wearables are supported?

Currently Apple Health (via the iOS app with automatic push), Fitbit (OAuth API syncing every 6 hours), and Google Fit (Android/Wear OS). We're adding Garmin, WHOOP, and Oura in upcoming releases. Clients connect once and data syncs automatically in the background.

Is my client data safe?

Lodestar uses encryption at rest and in transit across all data. Trainer and client data is hard-isolated — no trainer can see another trainer's clients. Two-factor authentication is available for all trainer accounts, and a full audit log tracks every meaningful action.

Can I sell courses to people who aren't my clients?

Yes. Your courses and products are available on your public trainer profile page. Anyone can purchase without a Lodestar account — they receive a download link or course access immediately after Stripe payment. No commission is taken by Lodestar.

Can I use my own branding?

Pro plan trainers can customise their practice name, colours, logo, and AI persona name. Full white-label with a custom domain and branded apps is available on the Team plan — contact us to discuss requirements and pricing.

What happens if I exceed 3 clients on the Free plan?

You'll be prompted to upgrade to Pro before adding a 4th active client. Existing clients and all their data remain accessible. You can upgrade and be on Pro within 60 seconds — your 14-day trial starts immediately.

How does the Find a Trainer marketplace work?

Every Pro trainer gets a free listing on getlodestar.co/find-a-trainer. Prospective clients search by location, specialism, and coaching style. When they click your listing, they land on your public Lodestar profile where they can read reviews, browse services, and book — all without leaving the platform.

Ready to take your practice to the next level?

Join Lodestar free. No credit card required. Set up in under 10 minutes.